the idea of yellowing appears in the field of journalism. It
is the style of those journalists who bet on sensationalism:
that is, they try to generate sensations or emotions with the material they
The press that is dedicated to yellowing is known as the yellow press. This
type of publication favors impact and always aims to attract
attention. In general, he is more interested in the forms than in the quality of
At a general level, yellowing can be said to be characterized by large
headlines and explicit photographs. The language is
usually informal or even vulgar, often including opinions or value judgments
that generate controversy.
The accident, the police actions and relationship
problems are the most frequent topics of sensationalism. Instead of
information analysis or rigorous research, these publications, radio and
television programs often give preponderance to the phrases, rumors and images
that cause shock. In this way, informing remains in the background, behind the
intention to impact.
Take the case of a collision between two vehicles that kills two people. A
newspaper attempting serious coverage may headline "Highway Accident: Two
People Lose Their Lives" and post the photo of the two destroyed cars. A
yellowing newspaper, on the other hand, will headline “Terrible! A crash
causes two deaths: the bodies were unrecognizable ”, including in the note
a photograph of the corpses in the foreground.
Yellowing also negatively affects any undertaking by large companies in any
market of popular interest; for example, when a new electronic
device comes out, the yellow press tends to publish dozens of articles
empty of content focused on its defects and accidents that supposedly caused
the first users, trying to generate in the public the idea that the company it
will inevitably go bankrupt because of its failure, although none of this is
Unlike the transparent and ethical press, which can be the
source of articles that transcend their era and are immortalized by the use of
the language or the ideas that they present to their readers, yellowing seems to
see only day by day, the impact that they can cause "today", no matter what it
will do tomorrow. Today, for example, you can publish that "a
famous artist has taken his life", to deny it tomorrow without
apologizing to his readers, as if the past did not exist.
It is very curious that yellowing is so popular despite being attacked
and despised by so many people, but this speaks to the power of slander,
rumors, gossip, which sometimes arouse the interest of the most
sensible. Broadly speaking, we can say that there are two types of people
opposed to this kind of journalism: those who remain firm in their decision not
to consume it, and those who eventually look at it with a disinterested air.
In this last group are those people who in their leisure time do not resist a
headline such as "The actress reveals the whole truth about their
separation" or "We tell you why the Japanese company is on the road to
certain ruin": It is not that they are really interested in that news, but
that the language used in the titles in combination with the photographs attract
them, if only for a couple of minutes. While truth should
always triumph over lies and slander, yellowing has ruined more than one
professional career, and so we must avoid it.